# Ginger Onion

> Ginger Onion is a digital agency based in Teesside, working with clients across the UK and beyond. Web design and development, SEO, GEO, digital marketing and social media growth for businesses that want to be found.

Ginger Onion is a digital agency based in Teesside, England: a creative collective of developers, designers, marketers, writers and tech rockstars. It works with clients in the North East, across the UK and internationally. Ginger Onion also builds Spyglo (https://spyglo.com), a website growth platform that scores sites for SEO and GEO.

## Services
- [Web design and development](https://gingeronion.com/services/web-design): Web design and development is planning, designing and building a website, then making sure it runs well. Done properly, it gives you a site that loads quickly on a phone, is easy for everyone to use, makes the next step obvious and can be read word for word by search engines and AI assistants.
- [SEO](https://gingeronion.com/services/seo): Search engine optimisation (SEO) helps a website appear in Google and Bing when people search for what a business offers. It covers the technical health of the site, a genuinely useful page for each thing customers search for, and reputation: reviews, listings and other sites mentioning you. For local businesses it also means a well run Google Business Profile.
- [GEO: AI search optimisation](https://gingeronion.com/services/geo): Generative engine optimisation (GEO) is making a business easy for AI answer engines to find, understand, trust and mention. That includes ChatGPT, Perplexity, Gemini, Copilot, Claude and Google's AI Overviews and AI Mode. GEO builds on SEO: a crawlable website, plus accurate facts about the business, clear answers to customers' questions, and a reputation others confirm.
- [Digital marketing](https://gingeronion.com/services/digital-marketing): Digital marketing is reaching and persuading customers online through paid search and social ads, email, landing pages and content, all measured with analytics. Done well, it is one plan rather than a pile of tactics: it starts with who you want to reach, picks the channels that fit, and judges each on the enquiries and sales it brings in, not clicks or likes.
- [Social media growth](https://gingeronion.com/services/social-media): Social media growth is building an audience on Instagram, TikTok, Facebook and LinkedIn that turns into customers. It covers strategy, content creation (mostly short form video now), posting on a schedule you can keep, replying to comments and messages, and reading the numbers so each month is better than the last. It is about attention that leads somewhere, not follower counts.

## Articles
- [Google AI Overviews: what they mean for a small business](https://gingeronion.com/articles/google-ai-overviews-small-business): That AI summary at the top of Google is now part of the furniture. Here is what it means for a small business: the clicks, the new Search Console report, the opt out switch, and what to do when it gets you wrong.
- [Can ChatGPT, Gemini and Claude actually see your website? How to check](https://gingeronion.com/articles/can-ai-assistants-see-your-website): Before an AI assistant can recommend you, it has to be able to get in and read the page. Plenty of perfectly good websites quietly fail one of those, and the checks take about twenty minutes.
- [How to get your business showing on Google Maps](https://gingeronion.com/articles/how-to-get-your-business-on-google-maps): Getting onto Google Maps costs nothing and takes an afternoon. Showing up when someone nearby searches for what you do takes a bit more, and Google is fairly open about what.
- [What is GEO? A plain English guide to getting recommended by AI](https://gingeronion.com/articles/what-is-geo): When people ask an AI assistant who to hire, it names a handful of businesses. This is how it picks them, and what you can sensibly do about it.
- [Is SEO still worth it now Google answers with AI?](https://gingeronion.com/articles/is-seo-still-worth-it): Short answer: yes. Google's AI answers are built on its search index, so the pages that rank are the pages it quotes. What has changed is how you measure a win.
- [Do you need an llms.txt file? Honestly, probably not](https://gingeronion.com/articles/do-you-need-llms-txt): An llms.txt file is a tidy summary of your website for AI tools. It is harmless, it is optional, and it will not get you recommended on its own.

## Pages
- [Services](https://gingeronion.com/services)
- [How we work](https://gingeronion.com/how-we-work)
- [Spyglo](https://gingeronion.com/spyglo)
- [About](https://gingeronion.com/about)
- [Contact](https://gingeronion.com/contact)